Alan T. Shao, Ph.D.


Address: College of Charleston, School of Business, 5 Liberty Street, Beatty Center, Suite 200, Charleston, SC 29424
Phone: 843.953.6651

Alan T. Shao has served as the College of Charleston’s dean of the School of Business since March 2009. Since then, he has established an MBA degree program, obtained AACSB reaccreditation for the school, developed new majors (in Finance and Marketing), established a Deans Student Forum, dramatically elevated fundraising, created the School of Business “Wall of Honor” to recognize philanthropy and long-term impact, and advanced the culture of global learning throughout the School.  

Shao’s plans for the School of Business are to build a new building that will house graduate and professional programs, establish a doctoral program in business, offer degrees in foreign countries, and expand degree offerings.  Shao came to Charleston after nearly 20 years at the University of North Carolina Charlotte, where he was North Carolina Ports professor of marketing and associate dean of Professional and Global Programs, and received numerous teaching and research awards. While at UNC Charlotte, he created self-supporting graduate business programs in Taiwan, Hong Kong, Mexico and Denmark.

In 2005, the Journal of Advertising named Shao one of the most prolific contributors to advertising research. In his career, he has published more than 50 articles in leading journals, made more than 100 presentations on a variety of international business topics and has authored three books, most recently Marketing Research: An Aid to Decision Making, 3rd edition. As a Pacific Cultural Foundation fellow, he has studied foreign culture influences on advertising in Taiwan.

In addition to teaching and research, Shao has worked as an executive director of marketing research and a manager of computer operations, and has developed import businesses that manufactured furniture, motorcycles and crystals in China. He is a frequent traveler, having visited China more than 100 times and lectured in more than 30 countries.  Shao has consulted for major companies that include Coca-Cola, Nissan, HSBC, Wachovia, North Carolina State Ports Authority, Hendrick Motor Sports (NASCAR) and the Carolina Panthers football franchise. He is a past-president of the North Carolina World Trade Association, has served on the board of the North Carolina District Export Council and is a past member of the Charleston Metro Chamber


Ph.D. University of Alabama, Tuscaloosa, Alabama; 1989
Major: Marketing
Minor: Statistics

M.B.A. Old Dominion University, Norfolk, Virginia; 1983
Concentration: Management

B.S. Old Dominion University, Norfolk, Virginia; 1981
Major: General Business

Courses Taught

  • Marketing Research - undergraduate and graduate
  • International Marketing - undergraduate and graduate
  • Marketing Management - graduate

Honors and Awards

Recognized as one of the top three individual contributors to international advertising research based on the total contributions between 1990 and 2002 (See Journal of Advertising, "Contributions to International Advertising Research: An Assessment of the Literature Between 1990 and 2002," [March 22, 2005] by Shaoming Zou).

2004 Bank of America Award for Teaching Excellence, finalist (top 5), UNC Charlotte 2004.

Excellence in Teaching Award, Belk College of Business Administration, UNC Charlotte, 2003-2004.

Best Presenter Award, The International Business & Management Research Conference, Hawaii, June 12, 2003.

Gray's MBA Outstanding Teaching Award, Belk College of Business Administration, UNC Charlotte, 2001-2002.

International Education 2001 Faculty Award, UNC Charlotte, 2000-2001.

Outstanding Teacher Award. University-wide honor guard award given as an outstanding professor at University of South Florida, 1989.

Fellow. Pacific Cultural Foundation, to study foreign culture influence on advertising in Taiwan, 1993-1995.

Best Paper Award. Paper on capital budgeting practices, selected as one of ten best papers, Academy of International Business -- Northeast Region, June 1993.

Alpha Mu Alpha, National Marketing Honorary awarded by the American Marketing Association, 1988.

UNC-Charlotte Alumni Magazine. Article written about my research in China entitled "Cleaning Up The Soap For Chinese TV," Spring 1993, p. 12.

Asian Academy Newsletter. Article entitled "Spotlight on Shao," highlighted a recent trip to China and information about the advertising industry there, January 1993.


Peer Review Journals

Zhou, Kevin Zheng, Julie J. Li and Alan T. Shao, "Competitive Strategy, Managerial Ties, and Profitability of Foreign Firms in China" Journal of International Business Studies (forthcoming).

Bao, Yeqing, Alan T. Shao and Drew Rivers (2008), "Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation" Journal of Advertising Research, Volume 48, Issue 1 (March).

Shao, Alan T. and Hyungsuk Lee (2007), "An Exploratory Study Examining the Impact of China's Rapid Economic Growth on the Asian Shipping Industry," Journal of International Business and Economics, Volume 7, Number 1, pp. 128-142.

Andreas Herrmann, Frank Huber, Alan T. Shao, and Yeqing Bao (2007), "Building Brand Equity via Product Quality," Total Quality Management & Business Excellence, Taylor & Francis publishers, Volume 18, issue 5 (July): 531-544.


Marketing Research: An Aid to Decision Making, Third edition. Copyright 2007. Cinncinati, Ohio: Thomson Custom Publishing, coauthored with Kevin Zheng Zhou.

Please download the curriculum vitae for a complete list of professional accomplishments.